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SAP Pushes Into Emerging Markets to Counter Europe

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SAP Pushes Into Emerging Markets to Counter Europe Empty SAP Pushes Into Emerging Markets to Counter Europe

Message  hurricanemaxi Mar 1 Nov - 4:28

SAP AG (SAP), predicting a “struggle” in southern Europe amid the sovereign debt crisis, is intensifying its push to sell software to governments in emerging markets as they upgrade communications and computing systems.

“There’s a lot of appetite from Africa and especially the Middle East, northern Africa region, regarding our public sector solutions,” Franck Cohen, head of operations in Europe, the Middle East and Africa for Walldorf, Germany-based SAP, said in an interview.

SAP, whose software license sales in the region outperformed Oracle Corp. (ORCL) in the most recent quarter, is tapping new markets as public debt hampers information technology investments in southern Europe. Government spending in the Middle East and Africa on information technology, excluding telecommunications, will rise almost 80 percent to $10.5 billion in 2015 from 2010, according to researcher IDC.

“There’s definitely a lot of action,” Mukesh Chulani, senior regional analyst of IDC’s Government Insights program in Istanbul, said in a telephone interview.
Military on Facebook

“For example, Egypt has turned around from a country notorious for shutting down access to the Internet to a point where their supreme military council is looking to actively engage people on Facebook,” Chulani said.

SAP plans to double the number of consultants and partners in the Middle East and Northern Africa in the next 12 to 18 months, according to Sam Alkharrat, managing director for the region. “We are seeing double-digit growth across the region.”

In the past month, Cohen has met with leaders including the prime minister of Kazakhstan and Cameroon’s finance minister, he said in the interview.

SAP most recently won a deal to work with Qatar’s supreme council of information and communication technology, ictQATAR, on a human resources planning project aimed to increase government efficiency, SAP spokeswoman Claire McPeak said.
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hurricanemaxi

Nombre de messages : 30
Age : 35
Date d'inscription : 10/08/2011

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